What Makes a Website Easy to Use?
Some websites feel easy. Others make you work for everything. That difference is not luck. It comes from a few simple choices that anyone can understand.
People scan, they do not read
Visitors look for the one thing they came for. They skip the rest. So use clear headings. Keep your paragraphs short. Put the important thing near the top of the page. If someone has to hunt for it, they leave and try another site.
One clear next step per page
Every page should have one main thing to do. Call you. Book a time. Place an order. Ask for a quote. When you put three buttons of the same size next to each other, people freeze. Pick the step that matters most and make it stand out.
Make it work with a thumb
Most of your visitors are on a phone. Buttons need to be big. Text needs to be large enough to read without zooming in. Your phone number should be tappable. Test your own site on your own phone tonight and see how it feels.
An easy website does not make people think. Say what you do, show one clear next step, and make all of it work with a thumb.