Local SEO Basics: Getting Found in Connecticut Searches
SEO just means helping people find you on Google. For a local business, being first in the whole country does not help you. Being first in your own town is everything.
Say where you are
Google cannot guess which towns you serve. You have to put it in writing. Your page titles, your headings, and your footer should say what you do and where you do it. Massage Therapy in Wallingford, CT works far better than Welcome to Our Website.
Keep your details the same everywhere
Your business name, address, and phone number must match everywhere they appear. That means your website, Google, Yelp, and every other listing. Even small differences cause trouble. Google trusts you a little less, and your reviews get split across two listings.
Ask for reviews
Reviews are one of the strongest things Google looks at for local search. Make asking a habit. Ask every happy customer. Send them a link they can tap once. Then reply to every review you get, including the unhappy ones.
Local SEO is mostly about being steady. Say where you are, keep your details the same everywhere, and keep asking for reviews.