How to Set Up Your Google Business Profile
Your Google Business Profile is the box that shows up when someone searches for your name. It is free. Most businesses set it up halfway and then forget about it.
Claim it and fill in everything
Start by claiming your business on Google. Google will mail you a code or call you to check that it is really yours. Then fill in every single field. Hours. Phone. Address. Services you offer. Empty fields hurt you, because Google favors the businesses it knows the most about.
Add real photos
Add photos of your actual place, your real team, and your real work. Not stock photos. Listings with real photos get many more clicks than listings without them. Add a few new ones every month so the listing looks alive instead of abandoned.
Keep your hours honest
This is the one most businesses get wrong. Update your hours for holidays. Update them when you close early. Someone who drives to a closed shop leaves a bad review. Google also notices when your posted hours keep turning out to be wrong.
Claim your listing, fill in every field, add real photos, and keep your hours right. That is most of the work.