Why Page Speed Is Costing You Customers
A slow website is not just annoying. It costs you money. People decide whether to stay before your page has even finished loading.
Three seconds is the line
Most people on phones leave if a page takes more than about three seconds. They do not come back later. They never tell you why they left. All you ever see is a visitor who showed up and disappeared.
What makes a site slow
Usually it is huge photos that nobody ever shrank. Page builders add a lot of hidden code you never use. So do tracking tools that someone added years ago and forgot. One giant photo can undo everything else you did right.
Google is watching too
Google measures how fast your pages load for real people. It uses that when it decides who shows up first. A fast site gets a double win. You rank higher, and more of the people who click will actually stay.
Every extra second costs you visitors. Shrink your photos, cut the extra code, and treat speed like money, because it is.